Fire Engine RED VP Tapped to Teach at Vanderbilt

I wanted to share some exciting news with you about Bill Preble, our Vice President for Enrollment Strategies & Solutions. Bill’s been tapped to team-teach a Master’s course in Advanced Enrollment Management with enrollment leader Doug Christiansen, Vice Provost for University Enrollment Affairs, at the Peabody College of Education and Human Development at Vanderbilt University…. Read More

Student Search: Predictive Modeling Gets Results

No matter what your Student Search goals are – finding new markets; improving your academic profile; maximizing primary markets; reaching low-income students – we can use the power of Predictive Modeling to help you achieve them. We’ll build a custom model (not an off-the-shelf, one-size-fits-all solution) for you. This will help you focus your resources… Read More

Happy Birthday to Us: Fire Engine RED Turns 14

Our CEO & Chief Creative Officer, Shelly Spiegel, founded our company on December 5, 2001 … and named it after her favorite color: Fire Engine RED. As of last Saturday, we’ve been serving the admissions market for nearly a decade and a half! It wasn’t the greatest time to start an admissions-focused technology company, soon… Read More

The Proven Way to Engage with Low-income Students

At Fire Engine RED, we recently conducted a Student Search case study on engaging low-income students. Our results are supported by research from Pew Research Center, so I wanted to share them with you. What we found After segmenting a client’s Senior Search Financial Aid message based on income, we saw a significant difference in… Read More

Why I Haven’t Sold When Everyone Else Has

Over the past few years, the education sector has become RED hot – with companies that serve it selling for eye-popping multiples. Today, most of our competitors (companies that serve the admissions market), are owned by private equity firms or public companies. That makes Fire Engine RED “simply different” – a private, self-funded company (with… Read More