Fire Engine RED Delivers the Best Client Experiences

Founded in 2001, Fire Engine RED offers strategic enrollment solutions and software to the education market.

Our Services and Products Are Used by More Than 300 Educational Institutions Nationwide

300

EDUCATIONAL INSTITUTIONS

Student Search

Executing a successful Student Search has never been more complex. Demographics are continuing to shift, the number of test-takers has declined, and dozens of new list sources have emerged. That’s why you need Fire Engine RED.

We’ve been preparing for these dramatic changes for several years, developing new strategies and testing new list sources to help our Student Search clients achieve their enrollment goals. And our clients are seeing our years of preparation and hard work pay off for them in results.

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Data Services

The best way to get the most out of Student Search is through custom, powerful, and results-driven modeling.

We’re efficient, attentive, and effective. Our clients buy fewer names, leverage more sources, and better target their outreach to drive improved student profiles and enrollment growth.

We offer Student Search Modeling and Inquiry Scoring. Our custom approaches marry unique value-add sources including Segment Analysis Service with our own warehouse of proprietary geodemographic, behavioral, academic, and enrollment data collected from over 11 million college-bound students over the past seven years to drive measurable enrollment results.

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Financial Aid Strategy & Student Success

True enrollment success isn’t measured by the size, academic profile, or personal characteristics of your first-year class.

It’s about achieving success across the entire student life cycle. It’s about leveraging your budget and focusing your institutional efforts on investing in students and strategies that ultimately result in satisfied alumni.

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Digital Marketing

Digital Marketing is complicated, fast-moving, and essential to enrollment success. What does it take to get results? It’s not about bombarding students with endless, mind-numbing ads or generating millions of impressions. It’s about generating meaningful results that grow enrollment, which requires deep expertise and a disciplined modeling, data, and analytic approach. It also requires a strategic, nimble, measurable, and dynamic approach by a team of data, enrollment, digital, and creative strategists.
Fire Engine RED brings all of the above to the table and much more.
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Fireworks CRM

Fireworks CRM® is the first recruitment CRM to bring a consumer-like user experience (think Apple® and Google®) to the education market, making the complex recruitment process dramatically easier to manage.

Because Fireworks was built with the user experience top of mind, even small admissions offices can administer, utilize, and support Fireworks without adding staff.

Our current clients include community colleges, two-year colleges, four-year colleges, graduate schools, law schools, medical schools, nursing schools, and seminary schools.

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Software Products

Fire Engine RED offers seven individual, easy-to-use, fully customizable web-based software products. Just choose the product(s) you need.

Our products include: Broadcast Email, Text Messaging, Live Chat, Applications, Event Manager, Email Response, and Forms. Each of these products includes unlimited user licenses and live training.

Plus, live support is available to you – and to the students you serve – 8:00 AM to 8:00 PM Eastern, Monday through Friday. And during off-hours, we monitor our support queue and respond promptly to urgent requests.

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Meet our Leadership Team

Shelly Spiegel

Chief Executive Officer and Chief Creative Officer

Mike Matthews

Executive Vice President of Enrollment Services

Jeff McLaughlin

Executive Vice President of Enrollment Data, Strategy, and Analytics

Randy Deike

Executive Vice President of Student Success

Jim Slavin

Executive Vice President of Enrollment Software

Shelly Spiegel

Chief Executive Officer and Chief Creative Officer

Mike Matthews

Executive Vice President of Enrollment Services

Jeff McLaughlin

Executive Vice President of Enrollment Data, Strategy, and Analytics

Randy Deike

Executive Vice President of Student Success

Jim Slavin

Executive Vice President of Enrollment Software

Akber Pabani

Chief Financial Officer

Russell Schroeder

Chief Technology Officer

Katrina Masiak

Vice President of Operations

Glenna Ryan

Vice President of Search Operations

Zach Beerger

Vice President of Marketing and Operations

Jamie Levick

Director of People

Akber Pabani

Chief Financial Officer

Russell Schroeder

Chief Technology Officer

Katrina Masiak

Vice President of Operations

Glenna Ryan

Vice President of Search Operations

Zach Beerger

Vice President of Marketing and Operations

Jamie Levick

Director of People

More Reasons to Work
with Us …

Here are some more reasons why we’d make a great partner.

Our favorite word is YES.


We sincerely care about our clients.


We have the best client care team in the business … just ask any of our clients.


We always go the extra mile.


Our team members love what they do and love our clients, which is why they stay at Fire Engine RED.


We’re problem solvers … you have a problem, we’d love to solve it!


We believe in partnership not “vendorship.” Our partnerships are based on a solid foundation of openness, authenticity, and transparency.


We won’t sell you anything that you don’t absolutely need.


We’re great listeners.


We share your mission and values. It’s all about the student experience.


We’re honest, authentic, and transparent. We strive to always do the right thing because it’s the right thing to do.


Partner with us and we’ll roll out the RED carpet for you.


Our team members like working at Fire Engine RED so they’re are focused on our clients, not on looking for a new job.


We’ll do the heavy lifting for you.


We’re excellent communicators.


You’ll be supporting a woman-owned company.


We’ve always been a forward-thinking company. One example … We’ve been fully remote since our company was founded in 2001.


We’re committed to continuously improving our products and services because we believe that “good enough is never good enough.”


83% of our team members own a pet.


We don’t just hire the most talented team members – we retain them.


Partner with us and our team becomes your team.


Because we’re privately owned, we’re able to focus on our clients’ success rather than short-term profits.


Our products and services are built on a solid foundation that future proof.


We’re a privately-held small business that is owned by our founder, Shelly Spiegel.


We’re one of the only companies in the admissions market that is not owned by a private equity firm or publicly traded. We’re focus on short-term profits – long-term success.


We strive to delight our clients with beautiful, powerful software.

Our Clients Include …

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