by Jeff McLaughlin | Nov 6, 2020 | Data Services, Student Search
Given the bewildering number of changes roiling the enrollment landscape, it’s no surprise that we’re fielding increasing numbers of questions about our modeling. These come from existing clients, who have relied on us to refine purchases and communications, but also from prospective clients seeking clear direction about their next strategic steps. A Look Back Before… Read More
by Jeff McLaughlin | Jul 27, 2020 | Data Services, Student Search
Very early in my career, my first boss told me, “As you move through your professional life, keep in mind that anyone can identify problems, but the most valuable people suggest solutions.” Now, further in my career, it’s obvious that anyone can ask questions. But it takes expertise and discipline to ask the right questions…. Read More
by Jeff McLaughlin | May 20, 2020 | Data Services, Student Search
My dad grew up just south of Boston, and while he was a fairly reserved person, I could always count on the Car Talk guys to make him laugh. If you’ve never heard of “Click and Clack,” they were two M.I.T. grads who owned a car repair shop in Cambridge, Massachusetts, and they served as… Read More
by Jeff McLaughlin | Apr 20, 2020 | Data Services, Student Search
One of my favorite things to tell groups of prospective students and their parents, back when I gave admissions presentations was this: The true value of higher education is the development not of precise skills, but of ways to think about oneself and the world. “I wrote my senior thesis on T. S. Eliot,” I’d… Read More
by Jeff McLaughlin | Mar 13, 2020 | Data Services, Student Search
Although our 2020 plan had been to write a monthly blog post … plans change. I know you know the feeling! As the leader of Fire Engine RED’s data, analytics and strategy team, I’d like to share some strategic thoughts on the rapidly emerging new challenges our clients are facing. By now, we’ve all been… Read More
by Jeff McLaughlin | Mar 2, 2020 | Data Services, Student Search
by Shelly Spiegel | Jan 9, 2020 | CRM
CRMs have become a MUST-HAVE for admissions offices, including those at community colleges, four-year colleges, graduate schools, law schools, independent schools, medical schools, seminary schools, Catholic schools … you name it. If you’re about to dive in to the CRM selection process, well, I’m about to make your day! I’ve written three “binge-worthy” blog posts… Read More
by Shelly Spiegel | Jan 9, 2020 | CRM
Welcome to part one of my three-part series on choosing an admissions recruitment CRM! In this post, I’ll tell you why the Request for Proposal (RFP) process often leads to a disappointing outcome. Admissions offices typically spend as much as a year going through the CRM RFP process. Now, imagine putting in all that time… Read More
by Shelly Spiegel | Jan 9, 2020 | CRM
Welcome to part two of my three-part series on choosing an admissions recruitment CRM! In this post, I’ll talk about the advantages of sending vendors a Request for Information (RFI) instead of – or prior to – sending a Request for Proposal (RFP). Then, I’ll tell you three things you should do before drafting your… Read More
by Jeff McLaughlin | Jan 8, 2020 | Data Services, Student Search
A good friend of mine develops load management systems for a major airline. The goal of those systems is to maximize revenue by selling every available seat on every flight at the highest possible price. “It’s the same for admissions, right? Fill the dorms and charge the most you can?” my friend asked. In general,… Read More
Who'd play me in ”Fire Engine RED — The Movie“