What Our Pandemic Surveys & Models Are Telling Us

Given the bewildering number of changes roiling the enrollment landscape, it’s no surprise that we’re fielding increasing numbers of questions about our modeling. These come from existing clients, who have relied on us to refine purchases and communications, but also from prospective clients seeking clear direction about their next strategic steps. A Look Back Before… Read More

Are You Asking the Right Questions?

Very early in my career, my first boss told me, “As you move through your professional life, keep in mind that anyone can identify problems, but the most valuable people suggest solutions.” Now, further in my career, it’s obvious that anyone can ask questions. But it takes expertise and discipline to ask the right questions…. Read More

Now Is The Beginning

One of my favorite things to tell groups of prospective students and their parents, back when I gave admissions presentations was this: The true value of higher education is the development not of precise skills, but of ways to think about oneself and the world. “I wrote my senior thesis on T. S. Eliot,” I’d… Read More

Three Binge-worthy Admissions Recruitment CRM Blog Posts

CRMs have become a MUST-HAVE for admissions offices, including those at community colleges, four-year colleges, graduate schools, law schools, independent schools, medical schools, seminary schools, Catholic schools … you name it. If you’re about to dive in to the CRM selection process, well, I’m about to make your day! I’ve written three “binge-worthy” blog posts… Read More

The Top Five Reasons Why the CRM RFP Process Often Fails

Welcome to part one of my three-part series on choosing an admissions recruitment CRM! In this post, I’ll tell you why the Request for Proposal (RFP) process often leads to a disappointing outcome. Admissions offices typically spend as much as a year going through the CRM RFP process. Now, imagine putting in all that time… Read More

The Advantages of Using an RFI Instead of an RFP

Welcome to part two of my three-part series on choosing an admissions recruitment CRM! In this post, I’ll talk about the advantages of sending vendors a Request for Information (RFI) instead of – or prior to – sending a Request for Proposal (RFP). Then, I’ll tell you three things you should do before drafting your… Read More