No technical knowledge requiredAdminister and utilize Fireworks without any coding or technical expertise.
Consumer-like user experienceProvides a simple, intuitive experience (think Apple® and Google®).
Built for admissions
Fireworks was built from the ground up by Fire Engine RED. It’s not a corporate sales tool (Salesforce®) that has been jerry-rigged for admissions.
Uses admissions terminologyAll of the labels, values, reports, etc. are familiar and make sense from the start.
Responsively designedDesigned to dynamically adapt to your smartphone, tablet, or computer. No need to use an app when you’re on the go.
Designed for accessibility
Accessible to people with low vision, corrective lenses, and color blindness.
Customized trainingWe’ll provide you with unlimited, live online training customized to your needs.
Unlimited, live supportOur legendary Client Care team is available to you, your entire staff, and the students you serve 365 days a year.
Start when you’re ready
Begin the implementation process on your timeline.
Fully managed processYou’ll be assigned a dedicated implementation specialist who previously worked in admissions. They’ll guide you through the process — from beginning to end — and do the “heavy lifting” for you.
Consulting on admissions recruitmentWe’ll share CRM best practices and help you implement them.
Reports & analyticsWe’ll create actionable, custom reports for you that will help you make better, data-driven decisions.
Communications strategyWe’ll evaluate your communications plan and help you build a communications strategy to maximize your results.
Answer incoming emails quicklyRespond to incoming email messages in a quick, customized, consistent way in less than one minute.
Sort & route emailsAutomatically sort and route messages to the appropriate staff member to answer.
Create unlimited registration forms
Create forms for your on- and off-campus interviews and recurring events.
Apply your brandingCustomize the look and feel of your registration forms and confirmation messages.
Flexible formatPresent your events in a list or calendar.
Enable sign-up from a mobile device.
Manage eventsSet guest limits and registration deadlines, track attendance, and create customized itineraries.
Create surveysAutomatically send a post-event survey to attendees.
Accept online paymentsIntegrate with your payment gateway (TouchNet, Authorize.net, NelNet, Nova Info/Elavon, Paypal/PayFlowPro).
Manage special requestsAutomate internal emails for special requests (wheelchair accessibility, faculty appointment, visit with coaches).
Send confirmation messages
Automatically send confirmation messages and reminders.
Apply your branding
Customize the look and feel of your applications and application-related email messages.
Mobile-first designEnable viewing and application submissions from a mobile device.
Pre-populate fieldsPre-populate the information you already know.
Utilize conditional logic
Introduce or hide questions based on the student’s prior answers.
Save progressAllow students to save their application and complete it over multiple sessions.
Track progressSee which students have started but not yet completed your application.
Allow students to request and track online recommendations from teachers, coaches, etc.
Upload documentationUpload documents such as essays, personal statements, and resumes.
Waive feesWaive your application fee for all, or select, students.
Print completed applicationsPrint custom PDFs of completed applications one by one or in batches.
Store multiple applications
Store unlimited applications, including those provided by third-party vendors (Common Application, LSAC, state-wide applications).
Create unlimited forms
Build as many customized forms as you need (inquiry, enrollment deposit, registration forms).
Apply your brandingCustomize the look and feel of your forms and confirmation screens/messages.
Mobile-first designEnable viewing and form submissions from a mobile device.
Utilize conditional logicIntroduce or hide questions based on the student’s prior answers.
Create letters, postcards, & labels
Access standard templates or create your own using our “What You See Is What You Get” (WYSIWYG) editor.
Personalize your lettersUse merge tags to personalize your letters.
Schedule sendsSchedule print jobs immediately or schedule them for a future date or time.
View print communications planView your communications plan in a calendar or list format.
Chat with your website visitors
Chat 1-on-1 with your website visitors in real time.
Brand the chat interfaceApply your branding to the chat window.
Receive notificationsReceive an alert when someone starts a chat session.
Enable students to email your office through the chat interface if your staff is offline.
Simultaneous chatsChat privately with multiple students at the same time.
Chat transcriptProvide students with a transcript of their chat.
Review chat historyAccess a student’s previous chats with your office.
Choose your audience
Send text messages to any individual or group.
Segment by fieldSegment messages by any field or combination of fields (location, major, term).
Schedule sendsSend texts immediately or schedule them for a future date or time.
Send reminders (event invitations, deadline notifications) based on specific dates and times.
Personalize your text messagesUse merge tags to personalize your text messages.
Build relationshipsHave two-way text conversations with students at all stages in the admissions funnel.
Automatically manage opt-outsEnable recipients to automatically opt out of texts.
View text communications planView your communications plan in a calendar or list format.
Choose your audience
Send unlimited messages to any individual or group, including purchased lists.
Segment by fieldSegment by any field or combination of fields (location, major, term).
Automate communicationsAutomatically send communications based on actions taken by people and/or organizations. For example, set up a series of follow-up email messages to go to any student who opens an email.
Powerful design features
Create and modify responsively designed messages and templates using our HTML “What You See Is What You Get” (WYSIWYG) editor.
Personalize your emailsUse merge tags to personalize your email messages.
Preview messages in 30+ email clientsAutomatically see how messages will display in popular email readers (Gmail, Apple Mail, Outlook) and on mobile devices (iPhone, Samsung).
Automatically identify words, phrases, and other items that are likely to trigger spam filters.
HTML/URL validationTest messages using HTML/URL validation.
View email communications planView your communications plan in a calendar or list format.
Track results in real timeTrack and measure your campaign results, including delivery rate, bounces, opens, clicks, delivery rate, unsubscribes, etc.
(Community colleges only)
Receive access to hundreds of new leads from a national test-based service at no additional cost.
Assign tasks (call students, review applications, schedule events) to yourself or other staff members.
Manage tasksCategorize tasks (communications, applicants, events) for better organization.
Set priority levelsPrioritize individual tasks (high, medium, low).
Set deadlines & track progressSet deadlines and monitor progress (complete, in progress, not started).
20+ robust matching rulesAll incoming records are checked against a set of 20+ sophisticated matching rules to determine if it’s a new or duplicate record.
Resolve possible duplicates
You have the option of creating a new record or merging the potential duplicate with an existing record.
Build, run, and schedule imports & exports
No technical expertise required.
Convert complex dataAutomatically convert complex data values from external sources (campus-wide system, test sources, search lists) to CRM values.
Utilize standard import packagesProvides standard import packages for frequently used data sources (ACT, Common Application, LSAT, NRCCUA, SAT).
Create custom import/export packagesBuild import/export packages based on your school’s needs.
Save & schedule import/export packagesMakes repeated imports/exports to the same source much more efficient.
Powerful search capabilityProvides a powerful Google-like search experience enabling you to find records quickly and easily.
Search on every data field within a single searchDefine and build search parameters using all fields and conditions. No need to do multiple searches to get your results.
Build complex searches
No coding or technical expertise required.
(A Fireworks exclusive)
Create & associate relationship recordsCreate and associate one or more relationships (parent, high school, sibling, counselor) with a student record, manually or upon import.
Measure the value of each relationshipFocus on the people, organizations, and places that matter most. For example, run a report that tells you how many of your applicants are connected to a local Community-Based Organization (CBO) or employer.
Communicate with relationships
Engage with a student’s relationships. For example, send an email to school counselors whose students were accepted for the fall.
Data encryptionData is transmitted over a secure, encrypted channel, both at rest and in transit.
Backup & disaster recoveryFull system backups are performed weekly, incremental backups are performed nightly, and transaction-log backups are performed hourly.
Single Sign-On (Coming Soon)
Direct integration with institutional SSO (SAML).
Provides bi-directional integrations with ACES2®, Banner, CAMS®, Colleague, Jenzabar®, PeopleSoft®, PowerCampus®, and other systems.
Standard integrationsProvides integrations with testing providers such as ACT, AP, GMAT, GRE, LSAT, SAT, and TOEFL, and others.
Online payment processingIntegrates with many payment gateways, including TouchNet, Authorize.net, NelNet, Nova Info/Elavon, and Paypal/PayFlowPro.
API integrations (in development)Provides API integration with Ellucian Colleague® and Ellucian Banner®.
Powered by modern tools & technology
Uses tools, coding languages, and software engines that power some of today’s most innovative technology companies, including Airbnb®, Amazon®, Netflix®, and Zillow®.
Hosted solutionHosted on Amazon Web Services® (AWS), the leading cloud platform. Works in any major browser and is available anywhere you can connect to the internet.
No third-party purchases or support requiredAll tools are included in your subscription to Fireworks and are supported by Fire Engine RED, not a third-party provider.
Jeff is Executive Vice President of Enrollment Data, Strategy, and Analytics at Fire Engine RED, where he leads a data services group that’s earned a reputation for helping clients achieve outstanding results.
Jeff currently oversees strategy, data management, as well as reporting and analytics for 65-plus clients, including the College of William and Mary, Hamilton College, Seattle University, Southern Methodist University, and Whitworth University.
Prior to joining Fire Engine RED in 2014, Jeff spent 20-plus years in admissions and enrollment. He served as the Dean of Admissions & Financial Aid at St. Olaf College, where he led all aspects of enrollment management. In addition, he served as the Interim Dean of Admissions and Financial Aid at Antioch College, and as an enrollment consultant for over 20 institutions, including Butler University, the College of the Atlantic, Millsaps College, Northwestern University, and the University of Chicago.
Jeff is available to consult on:
Chief Executive Officer and Chief Creative Officer
Current RoleThe creative force and visionary leader of Fire Engine RED.
Former PositionPresident, Search By Video, a national clearinghouse for college admissions videos.
EducationUniversity of North Carolina at Chapel Hill, B.A.; The Columbus School of Law at The Catholic University of America, J.D.
Who'd play me in ”Fire Engine RED — The Movie“Julia Louis-Dreyfus