Financial Aid Strategy & Student Success

True enrollment success isn’t measured by the size, academic profile, or personal characteristics of your first-year class.

It’s about achieving success across the entire student life cycle. It’s about leveraging your budget and focusing your institutional efforts on investing in students and strategies that ultimately result in satisfied alumni.

Just as students deserve personalized attention, you deserve a solution tailored to your institution. Our models provide student-level predictions, and our overall engagements are customized for every client.

Whether you’re looking for assistance with one particular component of enrollment management, or need a comprehensive approach to student life cycle success, we can meet your needs.


Randy Deike, PhD, our Executive Vice President of Student Success, leads our Financial Aid Strategy & Student Success division. Randy is an accomplished leader in enrollment management with over four decades of expertise serving at The Pennsylvania State University, Case Western Reserve University, New York University, Drexel University, and Cleveland State University.

Financial Aid Strategy

Our models will help you achieve headcount, revenue, profile, and retention goals. We leverage increasingly robust and precise data collection tools, from name purchases through graduation, to build targeted financial aid modeling that best serves individual students, as well as institutional budgets.

Student Success

Our models provide the insights required to identify the ongoing financial and interpersonal support needed to ensure that every student persists and graduates. In the face of challenging demographic trends and increased competition, it is imperative that institutions execute a comprehensive plan to maximize retention.


Here’s what one of our Financial Aid Strategy & Student Success partners said about working with Randy and his team.

“Fire Engine RED has proven itself a critical partner as we leverage the value of an SMU education to pursue strategic priorities across the university. Randy and Elizabeth provide insight and analysis to support pricing and aid strategies that support access and inclusion while generating resources to invest in faculty, research, and student success. This is not just generating a scholarship and financial aid matrix – they have helped guide vision and strategy that will reflect and respond to a quickly changing environment in enrollment management.”

Wes Waggoner
Vice Provost for Enrollment Management & Chief Enrollment Officer
Southern Methodist University