Fact Sheets

Jeff McLaughlin

Jeff is Executive Vice President of Enrollment Data, Strategy, and Analytics at Fire Engine RED, where he leads a data services group that’s earned a reputation for helping clients achieve outstanding results.

Jeff currently oversees strategy, data management, as well as reporting and analytics for 65-plus clients, including the College of William and Mary, Hamilton College, Seattle University, Southern Methodist University, and Whitworth University.

Prior to joining Fire Engine RED in 2014, Jeff spent 20-plus years in admissions and enrollment. He served as the Dean of Admissions & Financial Aid at St. Olaf College, where he led all aspects of enrollment management. In addition, he served as the Interim Dean of Admissions and Financial Aid at Antioch College, and as an enrollment consultant for over 20 institutions, including Butler University, the College of the Atlantic, Millsaps College, Northwestern University, and the University of Chicago.

Jeff is available to consult on:

CRM data analysis and strategies
Data collection and management
New market identification
Operational best practices
Strategic enrollment planning
Travel optimization and planning
Vendor optimization
Coaching and mentoring
Board meeting preparation and reports
Funnel assessment
Communications flow
List purchase strategy and optimization

Admissions Recruitment CRM

Student Search

Software Products

Jeff McLaughlin

Shelly Spiegel