Fact Sheets

Admissions Recruitment CRM

Fireworks CRM: Features & Functionality

List of Community College CRM Requirements

21 Crucial Questions to Ask in Your RFI

You can also visit our Admissions Recruitment CRM page.

Student Search

Choosing a Search Vendor: What to Ask and Why

Senior Search

Junior & Sophomore Search

You can also visit our Student Search page.

Software Products

You can also visit our Software Products page.

User Experience

No technical knowledge required
Administer and utilize Fireworks without any coding or technical expertise.

Consumer-like user experience
Provides a simple, intuitive experience (think Apple® and Google®).

Built for admissions
Fireworks was built from the ground up by Fire Engine RED. It’s not a corporate sales tool (Salesforce®) that has been jerry-rigged for admissions.

Uses admissions terminology
All of the labels, values, reports, etc. are familiar and make sense from the start.

Responsively designed
Designed to dynamically adapt to your smartphone, tablet, or computer. No need to use an app when you’re on the go.

Designed for accessibility
Accessible to people with low vision, corrective lenses, and color blindness.

Training & Support

Customized training
We’ll provide you with unlimited, live online training customized to your needs.

Unlimited, live support
Our legendary Client Care team is available to you, your entire staff, and the students you serve 365 days a year.

Implementation

Start when you’re ready
Begin the implementation process on your timeline.

Fully managed process
You’ll be assigned a dedicated implementation specialist who previously worked in admissions. They’ll guide you through the process — from beginning to end — and do the “heavy lifting” for you.

Consulting on admissions recruitment
We’ll share CRM best practices and help you implement them.

Reports & analytics
We’ll create actionable, custom reports for you that will help you make better, data-driven decisions.

Communications strategy
We’ll evaluate your communications plan and help you build a communications strategy to maximize your results.

Email Response

Answer incoming emails quickly
Respond to incoming email messages in a quick, customized, consistent way in less than one minute.

Sort & route emails
Automatically sort and route messages to the appropriate staff member to answer.

Events

Create unlimited registration forms
Create forms for your on- and off-campus interviews and recurring events.

Apply your branding
Customize the look and feel of your registration forms and confirmation messages.

Flexible format
Present your events in a list or calendar.

Mobile-first design
Enable sign-up from a mobile device.

Manage events
Set guest limits and registration deadlines, track attendance, and create customized itineraries.

Create surveys
Automatically send a post-event survey to attendees.

Accept online payments
Integrate with your payment gateway (TouchNet, Authorize.net, NelNet, Nova Info/Elavon, Paypal/PayFlowPro).

Manage special requests
Automate internal emails for special requests (wheelchair accessibility, faculty appointment, visit with coaches).

Send confirmation messages
Automatically send confirmation messages and reminders.

Applications

Apply your branding
Customize the look and feel of your applications and application-related email messages.

Mobile-first design
Enable viewing and application submissions from a mobile device.

Pre-populate fields
Pre-populate the information you already know.

Utilize conditional logic
Introduce or hide questions based on the student’s prior answers.

Save progress
Allow students to save their application and complete it over multiple sessions.

Track progress
See which students have started but not yet completed your application.

Request documentation
Allow students to request and track online recommendations from teachers, coaches, etc.

Upload documentation
Upload documents such as essays, personal statements, and resumes.

Accept online payments
Integrate with your payment gateway (TouchNet, Authorize.net, NelNet, Nova Info/Elavon, Paypal/PayFlowPro).

Waive fees
Waive your application fee for all, or select, students.

Print completed applications
Print custom PDFs of completed applications one by one or in batches.

Store multiple applications
Store unlimited applications, including those provided by third-party vendors (Common Application, LSAC, state-wide applications).

Forms

Create unlimited forms
Build as many customized forms as you need (inquiry, enrollment deposit, registration forms).

Apply your branding
Customize the look and feel of your forms and confirmation screens/messages.

Mobile-first design
Enable viewing and form submissions from a mobile device.

Pre-populate fields
Pre-populate the information you already know.

Utilize conditional logic
Introduce or hide questions based on the student’s prior answers.

Print

Create letters, postcards, & labels
Access standard templates or create your own using our “What You See Is What You Get” (WYSIWYG) editor.

Personalize your letters
Use merge tags to personalize your letters.

Schedule sends
Schedule print jobs immediately or schedule them for a future date or time.

View print communications plan
View your communications plan in a calendar or list format.

Live Chat

Chat with your website visitors
Chat 1-on-1 with your website visitors in real time.

Brand the chat interface
Apply your branding to the chat window.

Receive notifications
Receive an alert when someone starts a chat session.

Offline availability
Enable students to email your office through the chat interface if your staff is offline.

Simultaneous chats
Chat privately with multiple students at the same time.

Chat transcript
Provide students with a transcript of their chat.

Review chat history
Access a student’s previous chats with your office.

Texts

Choose your audience
Send text messages to any individual or group.

Segment by field
Segment messages by any field or combination of fields (location, major, term).

Schedule sends
Send texts immediately or schedule them for a future date or time.

Send reminders
Send reminders (event invitations, deadline notifications) based on specific dates and times.

Personalize your text messages
Use merge tags to personalize your text messages.

Build relationships
Have two-way text conversations with students at all stages in the admissions funnel.

Automatically manage opt-outs
Enable recipients to automatically opt out of texts.

View text communications plan
View your communications plan in a calendar or list format.