Happy Birthday to Us: Fire Engine RED Turns 14

Our CEO & Chief Creative Officer, Shelly Spiegel, founded our company on December 5, 2001 … and named it after her favorite color: Fire Engine RED. As of last Saturday, we’ve been serving the admissions market for nearly a decade and a half! It wasn’t the greatest time to start an admissions-focused technology company, soon… Read More

The Proven Way to Engage with Low-income Students

At Fire Engine RED, we recently conducted a Student Search case study on engaging low-income students. Our results are supported by research from Pew Research Center, so I wanted to share them with you. What we found After segmenting a client’s Senior Search Financial Aid message based on income, we saw a significant difference in… Read More

Why I Haven’t Sold When Everyone Else Has

Over the past few years, the education sector has become RED hot – with companies that serve it selling for eye-popping multiples. Today, most of our competitors (companies that serve the admissions market), are owned by private equity firms or public companies. That makes Fire Engine RED “simply different” – a private, self-funded company (with… Read More

New Search VP Brings Experience, Perspective, Empathy

Fire Engine RED recently welcomed Bill Preble, Ed.D, as our new Vice President for Enrollment Strategies & Solutions. We’re excited about the innovative thinking he brings to our team and our Search clients. Bill has a wealth of experience as a Chief Enrollment Officer. Prior to joining Fire Engine RED, he was Executive Director, Enrollment… Read More

“Reimagining” Student Search

At Fire Engine RED, we’ve been achieving exceptional performance – and in some cases, record-breaking results – for our Student Search clients. In fact, we’ve seen inquiry rates increase by 40% on average, and as high as 184%. How? By reimagining Student Search. To us, that means hiring top talent, developing innovative strategies, and more…. Read More

Great News for Our Search Clients

We just got even better at innovating in Search. That’s because Danielle Early joined the Fire Engine RED team today! I’ve actually known Danielle since 2006, when she was at Clark University; she’s been my “go-to” person to ask about student behavior, enrollment trends, and the ever-changing technology needs of admissions offices. Later in 2006,… Read More

Let’s Meet in Person!

If you’re attending any of the conferences listed below, be sure to drop by our booth … or, if you prefer, schedule some time for a chat. We look forward to seeing you! Common Application Member Conference 2015 Hyatt Regency Chesapeake 100 Heron Blvd. at Route 50 Cambridge, MD 888-421-1442 AISAP Annual Institute Sun., July… Read More

Fire Engine RED Recognized Again by FlexJobs

For the second straight year, Fire Engine RED has made FlexJobs’ #GreatVirtualCompanies list! FlexJobs notes that “the companies on this list are embracing the idea that company culture, effectiveness, and productivity can not only survive, but thrive outside a traditional office environment.” We’ve been a 100% virtual company since our founding in 2001. As a… Read More