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Why Duplicate Data is a Real-life Nightmare

Identifying and managing duplicate student records can be an absolute nightmare for community colleges. In today’s multi-channel communication environment, it’s not uncommon for community colleges to receive information from a number of different data sources and to make matters worse, the student data is often incomplete and inconsistent. And even if you’re successful in manually… Read More

7 Reasons Your Community College Needs a Recruitment CRM

It’s true, community colleges need a CRM (constituent relationship management). When it comes to recruiting prospective students, student enrollment, retention, student success, and student experience, there is no better solution than implementing a community college CRM and here’s why: 1. Helps build better relationships “Relationship” is a CRM’s middle name. A constituent relationship management system… Read More

Top 6 Ways Fireworks CRM Will Save Your Community College Time and Money

Fireworks CRM (a constituent relationship management system) makes managing the complex admissions process dramatically simpler and less expensive for community colleges. When it comes to recruiting, retention, student success, and student experience, there is no better option for a community college CRM. Fireworks CRM will save your college recruitment office valuable time and money on:… Read More

What Our Pandemic Surveys & Models Are Telling Us

Given the bewildering number of changes roiling the enrollment landscape, it’s no surprise that we’re fielding increasing numbers of questions about our modeling. These come from existing clients, who have relied on us to refine purchases and communications, but also from prospective clients seeking clear direction about their next strategic steps. A Look Back Before… Read More

Are You Asking the Right Questions?

Very early in my career, my first boss told me, “As you move through your professional life, keep in mind that anyone can identify problems, but the most valuable people suggest solutions.” Now, further in my career, it’s obvious that anyone can ask questions. But it takes expertise and discipline to ask the right questions…. Read More

Now Is The Beginning

One of my favorite things to tell groups of prospective students and their parents, back when I gave admissions presentations was this: The true value of higher education is the development not of precise skills, but of ways to think about oneself and the world. “I wrote my senior thesis on T. S. Eliot,” I’d… Read More