Speed Up or Be Left Behind

Back in the good old days of 2018, we used to talk about how we grappled with changes in the enrollment landscape. Revised SATs, prior-prior FAFSA, and opportunities in digital media – we generally addressed one significant change every enrollment cycle. In 2022 … the pace of change has accelerated so greatly that even well-designed… Read More

What Our Pandemic Surveys & Models Are Telling Us

Given the bewildering number of changes roiling the enrollment landscape, it’s no surprise that we’re fielding increasing numbers of questions about our modeling. These come from existing clients, who have relied on us to refine purchases and communications, but also from prospective clients seeking clear direction about their next strategic steps. A Look Back Before… Read More

Are You Asking the Right Questions?

Very early in my career, my first boss told me, “As you move through your professional life, keep in mind that anyone can identify problems, but the most valuable people suggest solutions.” Now, further in my career, it’s obvious that anyone can ask questions. But it takes expertise and discipline to ask the right questions…. Read More

Now Is The Beginning

One of my favorite things to tell groups of prospective students and their parents, back when I gave admissions presentations was this: The true value of higher education is the development not of precise skills, but of ways to think about oneself and the world. “I wrote my senior thesis on T. S. Eliot,” I’d… Read More