by Shelly Spiegel | Feb 23, 2023 | From the CEO
As I wrote in my previous blog post, once Juneteenth became a federal holiday in June 2021, my company, Fire Engine RED, decided to recognize the new holiday by educating our team about Juneteenth rather than giving my team the day off. In the lead-up to Juneteenth, we also offered our team members the opportunity… Read More
by Shelly Spiegel | Feb 22, 2023 | From the CEO
As I discussed in my previous post, my company Fire Engine RED decided not to close our business on Juneteenth. Instead, we chose to educate our team about the history of Juneteenth and the ongoing struggle for equality that Black Americans continue to face. In this post, I’ll tell you about how I curated a… Read More
by Shelly Spiegel | Feb 21, 2023 | From the CEO
Like many Americans, I’d never heard of Juneteenth until three years ago when George Floyd, an unarmed black man, was murdered by police in May 2020. Suddenly, Juneteenth was thrust into the national spotlight and became part of a larger discussion about racism and the ongoing struggle Black Americans face in their fight for equality. … Read More
by Shelly Spiegel | Sep 15, 2022 | From the CEO
When it comes to diversity, my company Fire Engine RED, a fully remote marketing and software company that serves the higher education enrollment market, doesn’t just talk the talk; we literally walk the walk. In this post, I’ll tell you how we’ve used what we call Walking Wednesdays to create a company culture that values… Read More
by Jeff McLaughlin | Jun 28, 2022 | Data Services, Student Search
Back in the good old days of 2018, we used to talk about how we grappled with changes in the enrollment landscape. Revised SATs, prior-prior FAFSA, and opportunities in digital media – we generally addressed one significant change every enrollment cycle. In 2022 … the pace of change has accelerated so greatly that even well-designed… Read More
by Shelly Spiegel | Apr 19, 2022 | Data Services, From the CEO, Student Search
As I was reviewing our Student Search Scorecard, which enables me to track the performance of our Search projects, something immediately jumped out. I saw not one, but two sets of open rates. As if the world wasn’t complicated enough … any email sent to students who use Apple Mail (i.e. iPhones!) are now automatically… Read More
by Jeff McLaughlin | Nov 6, 2020 | Data Services, Student Search
Given the bewildering number of changes roiling the enrollment landscape, it’s no surprise that we’re fielding increasing numbers of questions about our modeling. These come from existing clients, who have relied on us to refine purchases and communications, but also from prospective clients seeking clear direction about their next strategic steps. A Look Back Before… Read More
by Jeff McLaughlin | Jul 27, 2020 | Data Services, Student Search
Very early in my career, my first boss told me, “As you move through your professional life, keep in mind that anyone can identify problems, but the most valuable people suggest solutions.” Now, further in my career, it’s obvious that anyone can ask questions. But it takes expertise and discipline to ask the right questions…. Read More
by Jeff McLaughlin | May 20, 2020 | Data Services, Student Search
My dad grew up just south of Boston, and while he was a fairly reserved person, I could always count on the Car Talk guys to make him laugh. If you’ve never heard of “Click and Clack,” they were two M.I.T. grads who owned a car repair shop in Cambridge, Massachusetts, and they served as… Read More
by Jeff McLaughlin | Apr 20, 2020 | Data Services, Student Search
One of my favorite things to tell groups of prospective students and their parents, back when I gave admissions presentations was this: The true value of higher education is the development not of precise skills, but of ways to think about oneself and the world. “I wrote my senior thesis on T. S. Eliot,” I’d… Read More
Who'd play me in ”Fire Engine RED — The Movie“