No technical knowledge required
Administer and utilize Fireworks without any coding or technical expertise.

Consumer-like user experience
Provides a simple, intuitive experience (think Apple® and Google®).

Uses admissions terminology
All of the labels, values, reports, etc. are familiar and make sense from the start.

Responsively designed
Designed to dynamically adapt to your smartphone, tablet, or computer. No need to use an app when you’re on the go.

Customized training
We’ll provide you with unlimited, live online training customized to your needs.

Start when you’re ready
Begin the implementation process on your timeline.

Fully managed process
You’ll be assigned a dedicated implementation specialist who previously worked in admissions. They’ll guide you through the process — from beginning to end — and do the “heavy lifting” for you.

Reports & analytics
We’ll create actionable, custom reports for you that will help you make better, data-driven decisions.

Communications strategy
We’ll evaluate your communications plan and help you build a communications strategy to maximize your results.

Answer incoming emails quickly
Respond to incoming email messages in a quick, customized, consistent way in less than one minute.

Create unlimited registration forms
Create forms for your on- and off-campus interviews and recurring events.

Apply your branding
Customize the look and feel of your registration forms and confirmation messages.

Mobile-first design
Enable sign-up from a mobile device.

Manage events
Set guest limits and registration deadlines, track attendance, and create customized itineraries.

Accept online payments
Integrate with your payment gateway (TouchNet, Authorize.net, NelNet, Nova Info/Elavon, Paypal/PayFlowPro).

Manage special requests
Automate internal emails for special requests (wheelchair accessibility, faculty appointment, visit with coaches).

Apply your branding
Customize the look and feel of your applications and application-related email messages.

Mobile-first design
Enable viewing and application submissions from a mobile device.

Utilize conditional logic
Introduce or hide questions based on the student’s prior answers.

Save progress
Allow students to save their application and complete it over multiple sessions.

Request documentation
Allow students to request and track online recommendations from teachers, coaches, etc.

Upload documentation
Upload documents such as essays, personal statements, and resumes.

Waive fees
Waive your application fee for all, or select, students.

Print completed applications
Print custom PDFs of completed applications one by one or in batches.

Create unlimited forms
Build as many customized forms as you need (inquiry, enrollment deposit, registration forms).

Apply your branding
Customize the look and feel of your forms and confirmation screens/messages.

Pre-populate fields
Pre-populate the information you already know.

Utilize conditional logic
Introduce or hide questions based on the student’s prior answers.

Create letters, postcards, & labels
Access standard templates or create your own using our “What You See Is What You Get” (WYSIWYG) editor.

Schedule sends
Schedule print jobs immediately or schedule them for a future date or time.

Chat with your website visitors
Chat 1-on-1 with your website visitors in real time.

Brand the chat interface
Apply your branding to the chat window.

Offline availability
Enable students to email your office through the chat interface if your staff is offline.

Simultaneous chats
Chat privately with multiple students at the same time.

Review chat history
Access a student’s previous chats with your office.

Choose your audience
Send text messages to any individual or group.

Segment by field
Segment messages by any field or combination of fields (location, major, term).

Send reminders
Send reminders (event invitations, deadline notifications) based on specific dates and times.

Personalize your text messages
Use merge tags to personalize your text messages.

Automatically manage opt-outs
Enable recipients to automatically opt out of texts.

View text communications plan
View your communications plan in a calendar or list format.

Choose your audience
Send unlimited messages to any individual or group, including purchased lists.

Segment by field
Segment by any field or combination of fields (location, major, term).

Powerful design features
Create and modify responsively designed messages and templates using our HTML “What You See Is What You Get” (WYSIWYG) editor.

Personalize your emails
Use merge tags to personalize your email messages.

Spam testing
Automatically identify words, phrases, and other items that are likely to trigger spam filters.

HTML/URL validation
Test messages using HTML/URL validation.

Track results in real time
Track and measure your campaign results, including delivery rate, bounces, opens, clicks, delivery rate, unsubscribes, etc.

Create tasks
Assign tasks (call students, review applications, schedule events) to yourself or other staff members.

Set priority levels
Prioritize individual tasks (high, medium, low).

20+ robust matching rules
All incoming records are checked against a set of 20+ sophisticated matching rules to determine if it’s a new or duplicate record.

Build, run, and schedule imports & exports
No technical expertise required.

Convert complex data
Automatically convert complex data values from external sources (campus-wide system, test sources, search lists) to CRM values.

Create custom import/export packages
Build import/export packages based on your school’s needs.

Save & schedule import/export packages
Makes repeated imports/exports to the same source much more efficient.

Powerful search capability
Provides a powerful Google-like search experience enabling you to find records quickly and easily.

Search on every data field within a single search
Define and build search parameters using all fields and conditions. No need to do multiple searches to get your results.

Create & associate relationship records
Create and associate one or more relationships (parent, high school, sibling, counselor) with a student record, manually or upon import.

Measure the value of each relationship
Focus on the people, organizations, and places that matter most. For example, run a report that tells you how many of your applicants are connected to a local Community-Based Organization (CBO) or employer.

Data encryption
Data is transmitted over a secure, encrypted channel, both at rest and in transit.

Backup & disaster recovery
Full system backups are performed weekly, incremental backups are performed nightly, and transaction-log backups are performed hourly.

Bi-directional integrations
Provides bi-directional integrations with ACES2®, Banner, CAMS®, Colleague, Jenzabar®, PeopleSoft®, PowerCampus®, and other systems.

Online payment processing
Integrates with many payment gateways, including TouchNet, Authorize.net, NelNet, Nova Info/Elavon, and Paypal/PayFlowPro.

Powered by modern tools & technology
Uses tools, coding languages, and software engines that power some of today’s most innovative technology companies, including Airbnb®, Amazon®, Netflix®, and Zillow®.

Hosted solution
Hosted on Amazon Web Services® (AWS), the leading cloud platform. Works in any major browser and is available anywhere you can connect to the internet.