by Shelly Spiegel | Sep 15, 2022 | From the CEO
When it comes to diversity, my company Fire Engine RED, a fully remote marketing and software company that serves the higher education enrollment market, doesn’t just talk the talk; we literally walk the walk. In this post, I’ll tell you how we’ve used what we call Walking Wednesdays to create a company culture that values… Read More
by Jeff McLaughlin | Jun 28, 2022 | Data Services, Student Search
Back in the good old days of 2018, we used to talk about how we grappled with changes in the enrollment landscape. Revised SATs, prior-prior FAFSA, and opportunities in digital media – we generally addressed one significant change every enrollment cycle. In 2022 … the pace of change has accelerated so greatly that even well-designed… Read More
by Shelly Spiegel | Apr 19, 2022 | Data Services, From the CEO, Student Search
As I was reviewing our Student Search Scorecard, which enables me to track the performance of our Search projects, something immediately jumped out. I saw not one, but two sets of open rates. As if the world wasn’t complicated enough … any email sent to students who use Apple Mail (i.e. iPhones!) are now automatically… Read More
by Shelly Spiegel | Oct 25, 2021 | CRM
Identifying and managing duplicate student records can be an absolute nightmare for community colleges. In today’s multi-channel communication environment, it’s not uncommon for community colleges to receive information from a number of different data sources and to make matters worse, the student data is often incomplete and inconsistent. And even if you’re successful in manually… Read More
by Shelly Spiegel | Jul 15, 2021 | CRM
It’s true, community colleges need a CRM (constituent relationship management). When it comes to recruiting prospective students, student enrollment, retention, student success, and student experience, there is no better solution than implementing a community college CRM and here’s why: 1. Helps build better relationships “Relationship” is a CRM’s middle name. A constituent relationship management system… Read More
by Shelly Spiegel | Jul 13, 2021 | CRM
Fireworks CRM (a constituent relationship management system) makes managing the complex admissions process dramatically simpler and less expensive for community colleges. When it comes to recruiting, retention, student success, and student experience, there is no better option for a community college CRM. Fireworks CRM will save your college recruitment office valuable time and money on:… Read More
by Shelly Spiegel | Jul 9, 2021 | CRM
In this post, I’ll provide you with five tips to help your community college get the best outcome from your CRM RFP. I’ll also share with you a master list of CRM requirements from which you can simply pick and choose what makes sense for your admissions office. My hope is that, with this resource… Read More
by Jeff McLaughlin | Nov 6, 2020 | Data Services, Student Search
Given the bewildering number of changes roiling the enrollment landscape, it’s no surprise that we’re fielding increasing numbers of questions about our modeling. These come from existing clients, who have relied on us to refine purchases and communications, but also from prospective clients seeking clear direction about their next strategic steps. A Look Back Before… Read More
by Jeff McLaughlin | Jul 27, 2020 | Data Services, Student Search
Very early in my career, my first boss told me, “As you move through your professional life, keep in mind that anyone can identify problems, but the most valuable people suggest solutions.” Now, further in my career, it’s obvious that anyone can ask questions. But it takes expertise and discipline to ask the right questions…. Read More
by Jeff McLaughlin | May 20, 2020 | Data Services, Student Search
My dad grew up just south of Boston, and while he was a fairly reserved person, I could always count on the Car Talk guys to make him laugh. If you’ve never heard of “Click and Clack,” they were two M.I.T. grads who owned a car repair shop in Cambridge, Massachusetts, and they served as… Read More
Who'd play me in ”Fire Engine RED — The Movie“