As I wrote in my previous blog post, once Juneteenth became a federal holiday in June 2021, my company, Fire Engine RED, decided to recognize the new holiday by educating our team about Juneteenth rather than giving my team the day off. In the lead-up to Juneteenth, we also offered our team members the opportunity… Read More
As I discussed in my previous post, my company Fire Engine RED decided not to close our business on Juneteenth. Instead, we chose to educate our team about the history of Juneteenth and the ongoing struggle for equality that Black Americans continue to face. In this post, I’ll tell you about how I curated a… Read More
Like many Americans, I’d never heard of Juneteenth until three years ago when George Floyd, an unarmed black man, was murdered by police in May 2020. Suddenly, Juneteenth was thrust into the national spotlight and became part of a larger discussion about racism and the ongoing struggle Black Americans face in their fight for equality. … Read More
When it comes to diversity, my company Fire Engine RED, a fully remote marketing and software company that serves the higher education enrollment market, doesn’t just talk the talk; we literally walk the walk. In this post, I’ll tell you how we’ve used what we call Walking Wednesdays to create a company culture that values… Read More
As I was reviewing our Student Search Scorecard, which enables me to track the performance of our Search projects, something immediately jumped out. I saw not one, but two sets of open rates. As if the world wasn’t complicated enough … any email sent to students who use Apple Mail (i.e. iPhones!) are now automatically… Read More
