Jeff McLaughlin
Jeff is Executive Vice President of Enrollment Data, Strategy, and Analytics at Fire Engine RED, where he leads a data services group that’s earned a reputation for helping clients achieve outstanding results.
Jeff currently oversees strategy, data management, as well as reporting and analytics for 65-plus clients, including the College of William and Mary, Hamilton College, Seattle University, Southern Methodist University, and Whitworth University.
Prior to joining Fire Engine RED in 2014, Jeff spent 20-plus years in admissions and enrollment. He served as the Dean of Admissions & Financial Aid at St. Olaf College, where he led all aspects of enrollment management. In addition, he served as the Interim Dean of Admissions and Financial Aid at Antioch College, and as an enrollment consultant for over 20 institutions, including Butler University, the College of the Atlantic, Millsaps College, Northwestern University, and the University of Chicago.
Jeff is available to consult on:
- CRM data analysis and strategies
- Data collection and management
- New market identification
- Operational best practices
- Strategic enrollment planning
- Travel optimization and planning
- Vendor optimization
- Coaching and mentoring
- Board meeting preparation and reports
- Funnel assessment
- Communications flow
- List purchase strategy and optimization
