New for 2013
Predictive Modeling
We are now offering Predictive Modeling services that will help you identify the students who are most likely to apply and enroll at your school. Using big data, we’ll create a custom model for your school that will enable you to optimize your list purchases and send the right marketing messages to the right students.
Responsive Design
Fire Engine RED has adopted a “mobile-first” strategy and is now using Responsive Design to create Search campaigns. This new design approach will enable the electronic components of your Search campaigns (email messages, Web forms, and landing pages) to dynamically adapt to the screen size of the device (desktop, tablet, or mobile) on which they are being viewed.
Search Philosophy
Collaboration
We believe in collaboration. That’s why we’ll work closely with you throughout your campaign.
Authenticity
We believe in authenticity and that by being who you are, you’ll be more likely to attract students who are right for your school. That’s why we’ll create a campaign for you that is true to your school and consistent with your overall student recruitment strategy.
Customization
We believe in customization and believe that your colleagues should never be able to tell what company designed your campaign just by looking at it. That’s why we’ll customize every aspect of your campaign, from messaging to design to reports.
Mobile
We believe that design matters a lot to today’s highly connected students. That’s why we have adopted a “mobile-first” design strategy and will use Responsive Design to create your campaign.
Transparency
We believe in transparency and live data. That’s why you’ll be able to access your campaign data in real time, 24/7, through a customized Web interface.




